“Ancient Armageddon”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories

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The viewpoints revealed within this story are solely the author’s and do not show the viewpoints and beliefs of SMM Panel or its affiliates.

You may have become aware of “Ancient Apocalypse”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations.

It invested a week trending in the international top 10 on Netflix, accumulating around 24,620,000 watch hours in between November 14th and November 20th, 2022.

Netflix provides authority to the show by classifying it as a “docuseries,” and IMDB classifies it as a “documentary” and “history.”

However online, it’s been shrouded in debate, and search algorithms may be gratifying good-faith reviews about the show from scientists and educators– as some working archaeologists have deemed the program unverified pseudoscience at finest, and unsafe false information at worst.

The Society For American Archaeology wrote a letter to Netflix asking it to reclassify and contextualize the program, pointing out the host’s “aggressive rhetoric,” the program’s “incorrect claims,” and the associations that the theories presented have with “racist, white supremacist ideologies.”

But this is a story about the function SEO plays in the debate– how scientists and science communicators provide their critiques of the show, and how audiences discover them.

Search algorithms get a lot of reviews for how they can be utilized to spread false information.

However in this case, I’ve seen assistance for educators and scientists who have dedicated to pushing back on popular pseudoscience.

Developers Rebutting “Ancient Armageddon” Get A Boost From SEO

I initially learned of the debate from Buy YouTube Subscribers developer “History With Kayleigh,” who, while not a scholastic or recognized archaeologist, creates instructional videos about ancient history and archaeological sites.

She interacted with Tweets from scientists who had responded and “chose to try and compose a fair defense to the program,” as she informed me.

Kayleigh’s video about “Ancient Apocalypse” isn’t the best-performing video on her channel. Still, it was definitely carrying out above the average of her current releases in a brief amount of time, at 67,000 views on December 1st.

Screenshot from Buy YouTube Subscribers, December

2022 But then, I took another screenshot of the channel after the weekend, on December 5th

. Kayleigh launched a 2nd video, and the first” Ancient Apocalypse: Fact Or Fiction?” had actually currently grown to 104,000 views

. Screenshot from Buy YouTube Subscribers, December 2022 Kayleigh wasn’t the only developer to publish content about the Netflix series. Dr. Expense Farley, an archaeologist and associate teacher at Southern Connecticut State University who runs a

small Buy YouTube Subscribers channel about archaeology in his leisure time, made one of the earliest Buy YouTube Subscribers videos critiquing Hancock and the program. And while his reach is much smaller sized, his videos about”Ancient Armageddon” blew up. Screenshot from Buy YouTube Subscribers, December 2022 Screenshot from Buy YouTube Subscribers, December 2022 Dr. Farley shared screenshots of his Buy YouTube Subscribers analytics, demonstrating that

his very first video about Graham Hancock drew more traffic than normal from Google searches. The below screenshots are from November 22nd, when

the video was still around 5,000 views. For that specific video, the” external”traffic source was around 28 %, compared to his channel average of around 10%. A 3rd of that external traffic was from Google.

Screenshot of internal analytics of the”Archaeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-639a5869b100b-sej.png"alt=" A screenshot of YouTube channel"Archaeology Tube"internal analytics"/ > Screenshot of internal analytics of the “Archaeology Tube” Buy YouTube Subscribers channel, November 2022

The following screenshot is the total channel information for comparison. Screenshot of internal analytics of the “Archaeology Tube” Buy YouTube Subscribers channel, November

2022 He likewise shared the search terms the video was performing finest for within Buy YouTube Subscribers search. Screenshot of internal analytics of the “Archaeology Tube “Buy YouTube Subscribers channel, November 2022 I checked in again with his channel on December 5th. Screenshot from Buy YouTube Subscribers, December 2022 This very first video still gains most of its

traffic from search terms. External views on it were about 11% lower on December 5th than they were on November 22nd. This makes good sense with publications getting the story

and filling up search engine results pages(SERPs ). Screenshot of internal analytics of the”Archaeology Tube”Buy YouTube Subscribers channel, November 2022 The 2nd video has hugely various stats, being pressed primarily by Buy YouTube Subscribers’s browse features like advised videos. Screenshot of internal analytics of the “Archaeology Tube” Buy YouTube Subscribers channel, November 2022

This time, Buy YouTube Subscribers seems to have actually acknowledged the interest in a trending topic and pressed the video appropriately. In the first video that he made about”Ancient Apocalypse,”Dr. Farley resolved Hancock straight with a review focusing on the relationship in between the theories posed in the show, and white supremacy.

In the 2nd video, Dr. Farley focused on exposing the particular frauds in the program.

He informed me, “There is a MARKED difference in the reactions to the two videos. In video # 1, I point out white supremacy and the history of Atlantean misconceptions with racism. That video has … hundreds of disparaging remarks [that] are misogynistic, racist, and homophobic.

The 2nd video also has some comments like this, but much more favorable comments or positive criticisms. This video just spoke directly to a few of the falsehoods in the show but does not straight address bigotry or white supremacy.”

Even with the negative reaction, the reality remains that people watched and engaged with the video, as this screenshot of the video’s engagement data shows.

Screenshot of internal analytics of the”Archaeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-4-639a5a656371e-sej.png"alt=" A screenshot of YouTube channel "Archaeology Tube"internal analytics"/ > One could argue that this is a fluke– and that these apparently effective efficiency metrics are simply about capitalizing on a trending keyword.

However Buy YouTube Subscribers algorithms work differently from Google Search.

Buy YouTube Subscribers utilizes metadata about videos to approximate significance, but it likewise uses user engagement signals such as watch time to test the relevance of videos to specific queries. Buy YouTube Subscribers’s top ranking element is viewer satisfaction.

“History with Kayleigh” has a large following already that most likely gave her videos a boost. However Dr. Farley doesn’t have a big following, and the reach of his videos comes down to natural discovery.

People Search For Information About “Ancient Armageddon” And Discover Review

Other researchers, with small and large followings, have actually likewise seen abnormally high traffic about this topic on other platforms.

Dr. Flint Dibble, an archaeologist at Cardiff University, composed a counterclaim for The Conversation and noted the popularity of the piece on Buy Twitter Verification Badge:

Screenshot from Buy Twitter Verification Badge, November 2022

I connected to Dr. Dibble for his viewpoint. He specified: “I’ve gotten a vast array of actions to my thread. Lots of abuse, and plenty of appreciation. Several people clearly discovered it while searching for more information on the program.

Some, specifically within the first week of release, discussed they were searching Buy Twitter Verification Badge to discover reactions to it either prior to viewing or mid-watch.

Individuals who mentioned discovering the thread through a search were all delighted for rapidly getting a clearer context for the program.”

He shared an example of a Buy Twitter Verification Badge user who went looking for details about the show while they were enjoying it and valued the review he posted on the platform:

Screenshot from Buy Twitter Verification Badge, December 2022

Dr. Andre Costopoulos, an archaeologist at the University Of Alberta, discussed the show on his individual WordPress blog site and shared his blog analytics with me in late November.

The content he discussed “Ancient Apocalypse” became the best performing on his site in a matter of days, with Google Search making up the clear majority of traffic.

Screenshot of internal analytics from archeothoughts.wordpress.com, November 2022

Overall, this isn’t a substantial amount of traffic. What’s interesting here is how the material about the show compares to other material by this developer, specifically since the site is reasonably small.

Dr. Costopoulos believes that scientists can reach audiences hungry for info if they discover the tools.

“Scientists can use these tools just as well as our pseudo-alters,” he told me, “and typically to better impact, since we actually have evidence to back up our claims.”

How SEO Can Be Utilized To Spread Out False Information

Search algorithms are hotbeds of false information.

Dissemination of conspiracies and misinformation has been a hot topic on various platforms, from Buy YouTube Subscribers to Buy Facebook Verification Badge.

Google has been reckoning with false information and how best to resolve it for many years.

People who market conspiracy theories and pseudoscience know this. They’re expert marketers and writers, and they’re good at SEO.

That can make it much more hard to communicate great science than misinformation. Researchers have requiring jobs beyond marketing and publishing, and their conclusions are often hard to interact efficiently.

They’re not trained to do it, and academia is sluggish to adjust to digital trends.

That leads the way for a conspiracy theory to take off with bit more than a good story and excellent marketing.

Dr. Farley said: “By and big, I believe academics have no idea how to do SEO (I’m simply stumbling around in the dark myself), and false information folks are much, much better at it. Academics, honestly, don’t have the time to learn this stuff.

It would be actually cool if our universities would assist … but I have actually discovered the media departments at unis are older school. If I brought this to them, they ‘d pitch a media statement to the local paper.

Our media department is great and has terrific intentions, but by and large, they’re early in the game on using social networks as a media tool.”

So we have a quandary where scientists, who aren’t always trained in interactions and marketing, face off against expert marketers of ideas. And they’re doing it with personal passion jobs on top of their existing tasks.

When it concerns natural reach, scientists require allies.

Is Review Of “Ancient Armageddon” Having An Impact?

The outcomes don’t seem as encouraging when you zoom out and take a look at the SERPs for “Ancient Armageddon.”

I opened an incognito window in Chrome and ensured my VPN was turned on (United States location), then searched for [ancient armageddon]

The results here are a bit of a variety. The very first result is just a link to the program. That’s to be anticipated.

Right away below are the video results. The 2nd video outcome appears to support the program. It had around 60,000 views when I took the screenshot. That’s a significant quantity of reach compared to the examples we took a look at above.

The third video outcome has much fewer views but critiques the program.

We can also see, on the information panel, that the critiques from the scientific neighborhood may not be having a widespread effect. Audiences review the show well.

Below the video results, we do see reviews from The Guardian and Slate. Let’s flip over to the news results.

These are mostly critiques of the program published on big media platforms. Journalists are helping researchers get their message out.

I checked in again a couple of days later, utilizing an anonymous visitor Chrome browser with my VPN switched on (United States area). There was a fascinating modification in the SERP:

It appears like Google detected the debate and the newsworthiness of the search. The video results were gone, replaced by a “Leading Stories” search function that appears above the organic results.

So, what’s the takeaway here?

Archaeologists Saw A Boost From SEO With Limited, However Important, Impact

Archaeologists did see a boost from SEO on this subject. However we can see from Google results that the show is popular, and the program’s fans have a lot of traction too.

The limited result of this cumulative effort demonstrates the hurdles dealing with science communicators. The impact of their review appears to be a drop in the bucket compared to countless individuals who enjoyed the show.

But we should not mark down the success of these scientists and educators, either.

They’re building communities, providing information for individuals who look for it, and altering minds. When you look closely, you can clearly search algorithms rewarding these creators for their efforts.

Interested users do find genuine scientific research study when they look into the series. The content is reaching people, and it’s motivating them to analyze the show critically.

This is motivating news for the total quality of search.

I believe marketers can assist here.

SEO specialists have the knowledge and resources to help magnify these messages. Perhaps we might consider it a little bit of search community service.

More resources:

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