How to Generate income as a Freelance Social Network Manager [2023]

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Whether you are seeking to start a side hustle or a new profession change, working as a freelance social networks supervisor can supply you with liberty while still working on projects you are passionate about.

But it’s difficult to know where to begin, and you may have more concerns than responses on how to generate income as a social networks manager. Let’s review what you need to begin.

Oh, and if you want to hear advice from our own internal social media group here at SMM Panel on how to become a social media manager, watch this video:

Bonus: Tailor our totally free, professionally designed resume design templates to land your dream social networks job today. Download them now.

Who is a freelance social networks manager?

A freelance social networks manager is a social networks expert hired by customers who want to outsource their social strategy and execution.

Generally, freelance social media supervisors deal with several companies and clients at a time.

Services frequently used by freelancer social networks supervisors can consist of:

  • Social media strategy
  • Producing and managing content calendars
  • Material production (photography, design)
  • Content writing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with followers, addressing DMs and comments)
  • Analytics and reporting

9 abilities that freelance social networks supervisors must have

If you wish to follow the freelance path, you’ll require to cultivate entrepreneurial abilities on top of your social media management expertise.

You might be great at getting results for your customers, however you can end up having a hard time if your service processes aren’t strong.

Here are 9 skills you should hone if you want to end up being a successful social media supervisor.

Content writing

Social media has grown more visual over the last few years, but a great caption goes a long method in developing an engaged community.

Freelance social networks supervisors must be good at copywriting and editing, as the most reliable social networks posts are brief, snappy, and amusing.

Content creation

A freelance social networks supervisor wears many hats, and material development is no exception. In a lot of cases, you may be expected to produce graphics, Buy TikTok Verification Badge videos, or photography.

You do not have to be a Photoshop expert, either. Tools like Canva make design extremely simple with templates customized for social media posts.

Whether you’re recording videos for Buy TikTok Verification Badge or taking images for Buy Instagram Verification Badge, you need a mobile phone efficient in catching content and modifying it for numerous social media platforms. Each platform has its own image and video specs, so make certain you’re creating content that fits.

Neighborhood management

There are a lot of individuals communicating with a brand’s social media pages. From DMs, comments, and reviews, a social media manager might be anticipated to respond to each message.

It’s lengthy, and lots of brands outsource this aspect of social networks management. Great neighborhood management requires being organized and meticulous (making sure no customer care concerns are missed), following the brand’s intonation standards, and having genuine interactions with the community.

Analysis and reporting

This is a big one. Social media network provide a lot of data, and your clients will anticipate you to be able to gather and evaluate it. You need to be able to arrange through the numbers to find actionable insights.

You’ll likely require to offer a month-to-month report to show your customers the outcomes of your campaigns. (Psst, here’s a complimentary social media report design template.)

Your social reports need to outline the outcomes of your work, highlighting audience growth, engagement rates, reach, and direct sales/conversions, if applicable.

Discussion and sales

As part of your freelance company, you require to have the skills to pitch and offer your services to prospective customers. This is probably an ability you didn’t require in your corporate life as a social networks supervisor, however it’s essential as a freelancer.

One of the most difficult things about freelancing? Client projects can end, and you might not have brand-new clients lined up to take their spots. Getting good at freelancing ways discovering how to keep your eyes open for new chances.

Pitching and selling your social networks services will become more comfy the more you practice.

Customer relationship management

Improving your relationships with your clients can grow your service. After all, if your customer likes dealing with you, then opportunities are they’ll continue to send work your method. They might even refer you to others in their network or supply a review for your site.

Building and preserving customer relationships is important to being an effective social media supervisor. While your present clients are essential, you do not want to disregard other relationships. You’ll wish to keep tabs on your potential clients and previous customers and let them understand if you have schedule.


Social network managers need to have their fingers on the pulse of the latest patterns. This can indicate whatever from memes to present events. Without this viewpoint, social media projects can look out-of-date or not appropriate.

For instance, Wendy’s utilized the timing of the FIFA World Cup 2022 to promote a special prize for the winners of the USA vs. England game. The winning nation scored totally free fries in the Wendy’s app.

Considering that the video game ended in a draw, both nations secured free fries (or chips for the English).

Task management

Organization is another crucial ability for freelance social networks managers. Not only do you need to handle content calendars, however you likewise require to track your own company. While you may have worked with task supervisors in previous roles, going freelance ways taking on this task yourself.

You’ll require a social networks management workflow to ensure possessions are provided on time and approved by your clients. You’ll likewise require a process to guarantee your billings are getting delivered and paid.

Marketing and strategy

Comprehending marketing techniques and how they will impact your social media projects are non-negotiable skills. You might be accountable for creating a social networks marketing method that aligns with the client’s business goals– and even if you aren’t producing the method, you’ll likely be following someone else’s.

Every social networks post needs mindful reflection on how it assists grow the customer’s company. Strategic thinking turns a social networks post into interesting content.

How to end up being a freelance social networks supervisor in 2023

Action 1: Establish your business

Prior to you can work as a freelance social media supervisor, you ought to consider what you require to do legally to establish a company.

This will differ depending on national and local laws, but might consist of:

  • Deciding which type of company you must sign up (such as a sole proprietorship or a restricted liability business).
  • Registering your service name (which requires to be unique); check hallmark databases if you desire the alternative to trademark your brand in the future.
  • Registering for a tax number (not all freelancers require one, so make sure to look into the requirements for your circumstance).
  • Getting your organization license (which generally needs to be restored every year).
  • Producing a business checking account (optional, check with an accountant).

Along the method, you might wish to seek advice from a tax professional to determine just how much of your earnings you need to set aside for taxes. They might likewise have the ability to offer guidance on which organization type would best match your requirements.

You may also wish to produce a business e-mail and social media accounts (or at least reserve the manages for your service name, in case you choose to construct them up later on). This will be useful when you start marketing your business more publicly and require to establish a brand name.

Step 2: Build a portfolio

As soon as you’ve looked after the legal element of freelancing, you need to consider developing a portfolio to show your proficiency.

There are a few various ways to display your expert portfolio. Some concepts include:

  • Building a site
  • Utilizing your LinkedIn profile
  • Producing PDF files
  • Using a Google Folder to save your case research studies

If you’ve only worked full-time corporate functions, you can utilize projects and examples from those functions to build up your portfolio. Simply ensure you focus on the social media marketing techniques you’ve added to and the outcomes for which you were accountable.

Step 3: Cost your services

Pricing your services is probably one of the most agonizing parts of a freelancer, especially if you are new and unsure of what is a reasonable rate. There are many elements to think about, including your wanted salary, overhead, taxes, and more.

We talk about some benchmark rates below, however you should consider networking with fellow freelance social media supervisors to discover what they are charging for their services. Doing your own main research study can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your very first clients. No matter how talented you are as a social media manager, you need to put yourself out there for clients to understand you’re available as a freelancer.

Here are a few concepts to assist you get started:

  • Networking events. Networking occasions are a terrific way to put yourself out there and satisfy brand-new individuals. If you have a particular niche, you might wish to attend events where you can satisfy individuals from that industry. And do not forget your fellow freelancers. They can offer important insights into working as a freelancer and may even suggest you to their clients.
  • LinkedIn. An optimized LinkedIn profile can assist clients discover you and inquire about your services. You can include portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Many Slack and Buy Facebook Verification Badge groups typically have channels where members can share freelance social networks jobs. It’s likewise a great place to keep track of patterns and network with other freelancers.
  • Word of mouth. Past and present customers can end up being an excellent source of recommendations. Once you’ve dealt with a happy customer, let them understand that you’re open to suggestions as they typically know other friends/contacts like themselves.
  • Material marketing. If you wish to construct a longer-term steady source of client referrals, consider beginning a newsletter, blog, or Buy YouTube Subscribers channel. Your material needs to cover topics prospective customers would be interested in (such as “social media pointers for [your target market]) and include a CTA mentioning your freelance social media services.

Step 5: Develop additional abilities

Structure associated abilities can make your resume stand apart and might make clients hire you.

Here are some abilities to think about working on:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online credibility management
  • Content repurposing

2023 social networks freelance rates

Pricing your freelance social media work can be difficult since there are lots of variables to consider. Your social networks management rate must be based on your experience, value, business expenses, and your customer’s budget plan and scope of work required.

It also depends upon what the client needs for social networks. For example, a client might want an Buy Instagram Verification Badge method, however they could also request for content production, post scheduling, month-to-month analytic reports, and neighborhood management.

Prior to you provide a prospective client a quote, it assists to know what they require.

Setting up a discovery call can enable you to ask concerns about the customer’s business design, target customers, marketing budget plans, KPIs, and any history of working with freelance social networks supervisors to uncover possible warnings. It also assists the client learn more about you and verify you’re an excellent suitable for the task.

So what are the rough estimates for how much a freelance social networks manager charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Typical annual pay: $52, 613 Average per hour rate:
  • $25.29 per hour Majority of wages variety: $36,000-$ 60,500 Leading earners(90th percentile): $ 84,500 yearly

Based on the scope of work, you likewise need to choose if you will charge a per hour rate, regular monthly retainer, or another arrangement (i.e. % of revenue per lead generated).

Monthly retainers are best for long-lasting jobs and will conserve you lots of time you would otherwise spend on time tracking.

6 pointers and finest practices for freelance social media manager

Always keep your resume approximately date

Resumes aren’t always required by prospective clients. Generally a strong portfolio and suggestions are enough. However in some cases they ask, so it’s great to have actually an updated resume offered. You can utilize our free social media manager resume design templates to get started.

Tip: You may also want to gather testimonials from previous and existing customers to increase your credibility. You can also create case research studies to promote your expertise.

Interact with your clients

The very best way to grow a sustainable organization is to protect ongoing tasks or retainers. Considering that social media is an ongoing need, your customer most likely wants you to manage it monthly. However this can just occur if they trust you. Part of that trust is communication.

As a freelance social networks manager, strong interaction is your duty. In case of any hold-ups, be prompt and transparent. Producing an exceptional client experience is the very best method to keep existing customers (and perhaps even earn a recommendation or 2!).

Understand invoicing and taxes

Constantly ensure to sign written contracts with new customers, which should contain your preferred payment terms and penalties for late payments. A typical payment term is 30 days.

You might wish to get invoicing software to send expert invoices with due dates and automatic reminders for payment. Some accounting software likewise includes invoicing in addition to tracking expenses.

Do not forget to set aside a percentage of your cash for taxes. The quantity of money you need to save will depend on your local laws, so it’s best to speak with an accountant to determine the tax rate.

Use social media management tools to conserve time

Investing in tools can help you conserve time while working on social media management.

A social networks management tool like SMM Panel enables you to schedule posts, develop analytics reports, and respond to comments and DMs, all from one dashboard. And, reward, you can ditch the spreadsheets because you will not require them to identify patterns or extract insights.

Discover more about how SMM Panel can help you easily handle several customers’ social networks accounts:

Conserve time handling your social media presence with SMM Panel. Publish and arrange posts, discover pertinent conversions, engage your audience, step results, and more– all from one dashboard. Attempt it complimentary today.


With files from Laura Wong.