this.posts = (this.posts < 1? 1: this.posts) this.followers = (this.followers

If you’re searching for more in-depth data or you want to calculate different type of engagement (like engagement rate by reach or engagement rate by impressions), download our complimentary spreadsheet calculator that will do the mathematics for you.

Or, even better, start a free 30-day SMM Panel trial to quickly track the performance of all your social channels in one place (so you can replicate what works and get more engagement). SMM Panel Analytics collects your stats from Buy Facebook Verification Badge, Buy Instagram Verification Badge, Buy Twitter Verification Badge, LinkedIn, and Buy TikTok Verification Badge.

With SMM Panel Analytics, you can likewise:

  • Find out when your audience is online
  • Get customized suggestions for your best times to post for each of your accounts
  • Quickly view market standards and see how you compare to rivals

Hootsuite Analytics dashboard showing engagement rates for posts on 4 different social networks

Start free 30-day trial 6 engagement rate

formulas These are the most typical solutions you’ll need to determine engagement rates

on social networks. 1. Engagement rate by reach (ERR): most typical This formula is the most typical way to determine engagement with social media content. ERR determines the percentage of people who chose to engage with your material after seeing it.

Utilize the very first formula for a single post, and the second one to calculate the typical rate across several posts.

  • ERR = total variety of engagements per post/ reach per post * 100

To determine the average, add up the all the ERRs from the posts you want to typical, and divide by variety of posts:

  • Average ERR = Overall ERR/ Overall posts

In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than follower count given that not all your fans will see all your material. And non-followers may have been exposed to your posts through shares, hashtags, and other ways.

Cons: Reach can vary for a range of factors, making it a various variable to control. A very low reach can result in a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): finest for particular posts

Technically, this formula determines engagements by followers on a specific post. To put it simply, it resembles ERR, except instead of reach it informs you the rate at which followers engage with your content.

Many social networks influencers calculate their typical engagement rate this way.

  • ER post = Overall engagements on a post/ Total fans * 100

To compute the average, add up all the ER posts you want to average, and divide by variety of posts:

  • Average ER by post = Overall ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to determine interactions based upon the number of individuals have actually seen your post, this formula replaces reach with fans, which is normally a more steady metric.

In other words, if your reach fluctuates frequently, use this technique for a more precise measure of post-by-post engagement.

Cons: As mentioned, while this might be a more steadfast method to track engagements on posts, it doesn’t always provide the full picture since it doesn’t represent viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.

Make sure to see this stat together with fan growth analytics.

3. Engagement rate by impressions (ER impressions): finest for paid content

Another base audience metric you could choose to measure engagements by is impressions. While reach procedures the number of individuals see your material, impressions track how frequently that content appears on a screen.

  • ER impressions = Total engagements on a post/ Overall impressions * 100
  • Average ER impressions = Total ER impressions/ Overall posts

Pros: This formula can be beneficial if you’re running paid content and need to evaluate effectiveness based upon impressions.

Cons: An engagement rate equation that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be irregular. It might be a great concept to utilize this technique in combination with reach.

Find out more about the difference between reach and impressions.

4. Daily engagement rate (Day-to-day ER): finest for long-term analysis

While engagement rate by reach measures engagement against optimal direct exposure, it’s still great to have a sense of how often your followers are engaging with your account on a daily basis.

  • Daily ER = Overall engagements in a day/ Total followers * 100
  • Average Daily ER = Overall engagements for X days/ (X days * followers) * 100

Pros: This formula is a great way to evaluate how frequently your fans connect with your account on a daily basis, instead of how they engage with a particular post. As an outcome, it takes engagements on new and old posts into formula.

This formula can likewise be tailored for specific use cases. For instance, if your brand name just wishes to measure day-to-day comments, you can change “total engagements” appropriately.

Cons: There’s a reasonable amount of room for error with this technique. For instance, the formula doesn’t account for the reality that the same follower might engage 10 times in a day, versus 10 followers engaging when.

Daily engagements can also differ for a number of reasons, including the number of posts you share. For that reason it might be worthwhile to plot daily engagement versus variety of posts.

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5. Engagement rate by views (ER views): best for video

If video is a primary vertical for your brand name, you’ll likely want to know the number of people choose to engage with your videos after viewing them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Average ER view = Total ER view/ Overall posts

Pros: If one of your video’s goals is to produce engagement, this can be a great way to track it.

Cons: View tallies often consist of repeat views from a single user (non-unique views). While that audience might view the video several times, they might not always engage multiple times.

6. Cost per engagement (best for measuring influencer engagement rates)

Another useful equation to add to your social media tool kit is cost per engagement (CPE). If you have actually selected to sponsor content and engagement is an essential objective, you’ll wish to know just how much that investment is settling.

  • CPE = Overall amount spent/ Total engagements

A lot of social networks advertisement platforms will make this estimation for you, in addition to other object-oriented computations, such as cost-per-click. Make certain to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to calculate engagement rate immediately

If you’re tired of calculating your engagement rate manually, or you’re just not a mathematics person (hi!), you might want to think about utilizing a social media management tool like SMM Panel. It permits you to analyze your social networks engagement throughout social networks from a high level and get as detailed as you desire with tailored reports.

Here’s an example of what looking at your engagement data in SMM Panel looks like:

Engagement data in Hootsuite Analytics dashboard

Try for totally free for 30 days Besides revealing you your overall post engagement rate, you can likewise see what kinds of posts get the highest engagement (so you can make more of those in the future), and even how many individuals visited your website.

In SMM Panel reports, it’s super simple to see the number of engagements you got over an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.

Pro tip: You can schedule these reports to be developed automatically and advise yourself to sign in as typically as you want.

A fantastic reward is that with SMM Panel, you get to see when your audience is more than likely to engage with your posts– and schedule your material accordingly.

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What is a great engagement rate? Many social media marketer concur that a great engagement rate is between 1%to 5%. The more followers you have, the more difficult it is to achieve. SMM Panel’s own social media team reported an average Buy Instagram Verification Badge engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand name’s social networks engagement, checked out how to improve your engagement rate.

Usage SMM Panel to track and enhance engagement rates throughout all your social networks channels. Attempt it free today.

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